News
Learn about current information, background details and news about the company and our products.
Quality Brand 2026 – FEILER Germany Receives Award
We are proud to be awarded as "Quality Brand 2026" by the German Institute for Product and Market Evaluation (DIPMB). This award represents what drives us every day: the highest quality, mutual trust, and a strong, positive brand perception among our customers and partners.
The award is based on extensive online market research on perceived brand quality and confirms our commitment to creating products with heart, tradition, and reliability.
A heartfelt thank you to everyone who contributes every day to making FEILER a brand with both heart and heritage – our team, our partners and, of course, our customers.
Opening of our Pop-Up Store at Düsseldorf Airport
On January 22, 2026, the day finally arrived: We opened our pop-up store at Düsseldorf Airport. Located in Departure Area B – accessible without a flight ticket – we present a regularly changing selection of our FEILER collections. We invite travelers and visitors to discover velvety-soft bath and personal care textiles that impress with their unique feel, charming designs, and a sense of comfort.
Opening of our Pop-Up Store at Breuninger Land in Sindelfingen
On November 12, 2025, we opened a pop-up store at Breuninger Land in Sindelfingen. On the ground floor, level 2, we present a regularly changing selection of our trendy FEILER collections to brand- and quality-conscious customers. The constantly changing assortment makes every visit a little surprise.
Popular Brand 2025 – FEILER has been honoured
We are delighted to have been recognised by the German Institute for Product and Brand Evaluation (DIPMB) with the title “Popular Brand 2025”.
This award is based on a comprehensive analysis of mentions across social media, review platforms and online discussions. It takes into account not only how often our brand was mentioned, but also the tone of those mentions and the reach they achieved. This demonstrates that our brand enjoys a strong presence, positive perception and high level of trust among consumers.
A heartfelt thank you to everyone who contributes every day to making FEILER a brand with both heart and heritage – our team, our partners and, of course, our customers.
September 1, 2025
Emanuel Baur, Head of Sales
In collaboration with designer Rebekka Ruétz, the new design GOLDEN FRAGMENTS was created, telling a story of fragility, healing, and inspiration.
Drawing its aesthetic from the Japanese philosophy of Wabi-Sabi and the art of Kintsugi, the design combines understated elegance with an appreciation of imperfection, highlighting fractures through golden accents. Fashion meets beauty accessories, and the story of healing, transformation, and golden repair becomes tangible through the luxurious FEILER chenille and the exclusive design.
The collaboration between rebekka ruétz and FEILER Beauty unites two worlds: fashion and beauty accessories. The theme of Kintsugi connects the philosophies of both brands: beauty in imperfection, tradition in flux, and sustainable perfection. The result is an exclusive capsule collection that innovatively blends fashion and textile design.
FEILER Beauty x rebekka ruétz - Exclusive Design for Berlin Fashion Week 2025
In collaboration with designer Rebekka Ruétz, the new design GOLDEN FRAGMENTS was created, telling a story of fragility, healing, and inspiration.
Drawing its aesthetic from the Japanese philosophy of Wabi-Sabi and the art of Kintsugi, the design combines understated elegance with an appreciation of imperfection, highlighting fractures through golden accents. Fashion meets beauty accessories, and the story of healing, transformation, and golden repair becomes tangible through the luxurious FEILER chenille and the exclusive design.
The collaboration between rebekka ruétz and FEILER Beauty unites two worlds: fashion and beauty accessories. The theme of Kintsugi connects the philosophies of both brands: beauty in imperfection, tradition in flux, and sustainable perfection. The result is an exclusive capsule collection that innovatively blends fashion and textile design.
